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Audience Targeted Storytelling
Leverage the power of storytelling by painting a vivid picture of your target audience's need for your product.
Example Input
Example: Sports Wearables Brand
Example Output
A Call to Arms!
Athletes of the world, unite! It's time to take control of your performance and achieve greatness with the latest sports wearables technology. No longer should you be held back by your own physical limitations. No longer should you be relying on outdated training regimes. With our brand's mission to provide you with the best sports wearables in the world, you can now unleash your full potential and take your game to the next level. Together, let's revolutionize the world of sports and show the world what we're truly capable of.
The Voice of The Customer
He stood at the starting line, heart pounding in his chest. He had trained for months for this race, but deep down he knew something was holding him back. As he took off, the familiar pain began to set in - the same pain that had plagued him for years. The pain that he couldn't explain or understand, the pain that he couldn't overcome no matter how hard he tried. It was then that he realized - he needed a solution. He needed a way to track his performance, to understand his body, and to overcome the pain that was holding him back. And that's when he discovered our sports wearables brand. Now, he can train with confidence, knowing that he has the tools he needs to achieve his goals.
Understanding The Customer's Fears
1. Fear of failure - the fear that no matter how hard they train, they will never reach their full potential.
2. Fear of injury - the fear that one bad move could lead to months of recovery, or even the end of their career.
3. Fear of falling behind - the fear that they won't be able to keep up with their teammates, competitors, or even their own personal goals.
Understanding Customer's Hopes
1. The hope of achieving greatness - the hope that they can break records, win championships, and be the best they can be.
2. The hope of improving their health - the hope that they can train smarter, reduce their risk of injury, and improve their overall well-being.
3. The hope of becoming a role model - the hope that they can inspire others to take up sports, overcome their own limitations, and achieve their own greatness.
Understanding Customer's Motives
1. The desire to win - the motivation to be the best, to come out on top, and to be a champion.
Barrier: Fear of failure, fear of falling behind.
2. The desire for self-improvement - the motivation to become better, stronger, and faster than they were yesterday.
Barrier: Fear of injury, fear of falling behind.
3. The desire to make a difference - the motivation to use their athletic abilities for a greater purpose, to inspire others, and to leave a lasting impact on the world.
Barrier: Fear of injury, fear of falling behind.