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Creative & Marketing Project Brief
Creates a detailed creative brief that follows the best practices by defining SMART business goals, identifying the target audience's demographics, interests, and behavior in detail.
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Example: New website for Notion
Creative Brief for New Website for Notion
Our goal is to design and develop a new website for Notion that is visually appealing, easy to navigate, and effectively communicates the benefits and features of our project management tool. The website should increase brand awareness, drive traffic to our platform, and ultimately increase conversions (sign-ups, downloads, etc.).
Key Performance Indicators (KPIs):
- Increase website traffic by 30% within 6 months
- Increase sign-ups by 20% within 6 months
- Increase downloads by 10% within 6 months
- Decrease bounce rate by 15%
Our target audience includes professionals, entrepreneurs, and businesses of all sizes who are seeking a project management tool to improve their efficiency and productivity. They are tech-savvy, and interested in tools that are easy to use, intuitive, and customizable. They are primarily located in North America and Europe.
1. Leah, 29, Marketing Manager: Leah is responsible for managing multiple marketing projects, including social media campaigns, email marketing, and content creation. She is always juggling multiple tasks and needs a project management tool that is easy to use and helps her stay organized.
2. John, 35, Entrepreneur: John owns a small business with 10 employees and is always looking for ways to streamline his operations. He needs a project management tool that is user-friendly, customizable and can handle multiple projects at once.
Unique Selling Proposition (USP):
Notion is a project management tool that is easy to use, highly customizable, and can handle multiple projects at once. Unlike other project management tools in the market, Notion offers loads of templates that can be personalized to fit the user's needs.
Scope of Work:
We are looking to design and develop a new website for Notion. The website should be visually appealing, easy to navigate, and effectively communicate the benefits and features of our project management tool. The website should include the following pages:
- About Us
- Contact Us
The project should be completed within 2 months from the start date. The following milestones should be met:
- Design phase: 4 weeks
- Development phase: 4 weeks
- Testing and launch: 4 weeks
The website should reflect our brand's personality, which is friendly, modern, and professional. The tone should be conversational and informative. The color scheme should include shades of blue, green, and white. The fonts should be modern and easy to read. The use of images and videos should be consistent with our brand's personality.
The website copy should be clear, concise, and informative. The messaging should convey the value of our project management tool and how it can benefit our target audience. The key messages should include:
- Easy to use
- Highly customizable
- Multiple project management
- Loads of templates
The website should be optimized for search engines and should be promoted through social media platforms, email marketing campaigns, and digital ads. We will work with the agency to determine the most effective channels for promoting the website.
Our budget for this project is $50,000. We expect the return on investment to be at least 2x within 12 months.
We encourage regular check-ins, updates, and feedback sessions throughout the project. We will provide timely feedback and clear communication to ensure the project is completed on time and within budget.